Green IT

... is one of the current buzz words in IT business. Every hardware vendor is offering some special to help his customers reducing their CO2 emissions and thus saving the planet. Where the saying originally was "sex sells", in the digital world it became "green IT sells".

Even in view of so much heroism the fact must be taken in doubt that the world is full of modern, environmental Clark Kents. Although in a poll of the german IT magazine Computerwoche 42% said their motivation was to protect the environment, in my opinion this is just a desirable side effect. At least 32% probably told the truth and said the reason for their engagement in green IT was to reduce the costs of operation (electricity for operation and cooling etc.).

So in the end one could modify another saying: Money makes the world go round - and helps saving it.